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This promotion is the integration of space Nike shoes on the QQ MSN mechanism. The spatial organization through QQ offline 53 colleges division, nationwide "transformation" campus woman I dance competition activities, and create 53 exclusive space for all participating athletes provide display platform, Later the Nike camp project through QQ version 2.0 video display space to attract customers, training, and to watch and participate in virtual users and Nike brand real prize award, whole space activities based on the QQ, high interest in low threshold detonated the user participation, heat, Nike and joint tencent, increased a series of activities, maintain continuity in the user participation and continuous activity. The experience of word of mouth marketing through the Internet community driven more attention, through MSN potential users of information transmission mechanism of a brand. Online brand experience and game between friends driving offline interaction, Wholesale air jordan shoes fitness training activities, Nike brand dialogue and join.
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